Link Popularity Campaigns
 Who's linking to your web site?
Web site search engine rankings are a complex and constantly changing landscape. At Artstream Media, we have extensive experience implementing and managing successful search engine optimization (SEO) campaigns. We understand how to best utilize all the available strategies to increase your search engine rankings.
According to current estimates, more than 40% of search engine traffic originates from Google searches. And that number continues to increase. No one can be 100% certain of Google's exact ranking formula as it changes daily. But there are three major factors that are widely accepted as an influence on your Google ranking:
- Keyword Density and Page Title - what the keyword focus of your page is
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Link Popularity -- the total number of incoming links to your web site
- Page Reputation -- the quality of the actual text of the incoming links and the quality of the web site that is providing the link
Mastering these three components is critical to achieving a high ranking in Google, as well as Yahoo! and MSN. While the process may seem straight forward, the implementation can be tricky. Artstream Media has a great deal of experience in helping clients attain and maintain high search engine rankings through successful link building campaigns. We accomplish these consistent high rankings through the following practices:
- Optimize your web site and build landing pages to ensure you are correctly targeting the best keywords for your business.
- Configure your web site with proper linking structure by analyzing your current site, restructuring your links to the sub-pages, and creating a Site Map.
- Develop a continuous link building campaign to increase link popularity, which drives traffic and search engine rankings for your web site.
A Detailed Look at Increasing Link Popularity
You may ask, but how does all of this link building actually happen? Our team has a number of methods for targeting the best inbound linking partners including: analyzing your current web site, analyzing your competition's incoming links, and researching directories for similar industries, just to name a few. Link building is truly a complex and time-intensive process and can have very negative results on your rankings if not properly executed. You must trust a company with a history and a reputation of success to handle this aspect of your search engine optimization campaign.
We track the results of our ongoing link popularity campaigns by using a variety of tools that show the number of links coming into your web site as reported by Google, Yahoo, and MSN. If properly executed, your incoming links should continue to increase each month. We also monitor your web site's Google PageRank to ensure that number moves up too.
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